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3 Questions For When Mobile is the First Screen
Mobile devices are expected to be the primary mode of internet access in the next three years. This is worth saying again: Your company’s digital experience will be primarily via mobile devices. The...
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Are Smartphones Making Us Stupid?
Smartphones always have a corner of our attention. When they beep, buzz or blink, we take notice. Walking down the sidewalk, on public transit, or while watching television, our smartphones are our...
View ArticleMobile Marketing in B2B: #B2Bchat at 8 PM EST on 9/22
We will be picking up the Mobile Marketing conversation this evening with a look at experiences in 2011, priorities for 2012 and how mobile is changing sales enablement. Here are the questions to...
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12 B2B Marketing Predictions for 2012
I was recently informed that every marketing blogger must publish their predictions for the year ahead. So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12...
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10 Things You Need to Know About B2B Mobile Marketing
You see them everywhere, crossing streets, in meetings, at lunch and even driving. Busy professionals focused on their smartphone, nearly oblivious to everything else around them. These are the same...
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Why 2013 Is Not the Year of Mobile!
We see the predictions every year: This will be the year of mobile! Every year, the prediction falls short and every year the pundits dust it off and bring it back out. It isn’t because mobile...
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